February 15, was started the first stage of the city project "Metro is people", dedicated to one of the main transport events of this year – the 85th anniversary of the Moscow metro. Themed posters appeared on 50 media in 5 different formats on the streets of Moscow.
The main value of the metro is people: citizens, tourists, metro lovers, as well as specialists whose lives are connected with the design, construction, organization and provision of passenger transportation.
The posters have faces of people of different ages and professions. The concept posters are designed to tell about metro people and remind city residents of the anniversary of the most popular form of public transport, which will be celebrated in Moscow on May 15.
"The Moscow metro takes on 56% of all Moscow passengers. During the year, the Moscow metro carries about 2.5 billion people – about a third of the World's population. The project "Metro is people" tells about millions of passengers who go down to the metro every day, tens of thousands of employees of the professional team of the metro. The Moscow metro is publicly accessible and open to everyone. Today, the holiday is taking to the streets of Moscow, " said Maxim Liksutov, Deputy mayor for transport.
Thematic posters of the project "Metro is people" will adorn the Central streets of Moscow. They will be installed on regular and digital billboards of city sites."